What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldnâ€™t have been more spot on. Dean Wintersâ€”from shows like Oz and 30 Rockâ€”really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. Heâ€™s calm and straightforward about the destruction he causes and that matter-of-factness really hits homeâ€”especially when Winters literally hits homes. Or cars. Or motorcycles.